usaa brings advice. call or visit us online. we're ready to help. >>neil: and newark, new jersey, mayor is talking up the challenge to live on a food stamp budget for week, starting today, kicking it off with $27.98 grocery bill. he says it is all about raising awareness but my guest says this stunt isn't helping anyone. explain. >>guest: no, it is not helping anyone. people look at the mayor of newark and say if he is on food stamps maybe i should get on food stamps what he should do is get people off of food stamps and on to jobs. the unemployment rate in new jersey is about 9.5 percent. he is tweeting and having fun with this it and i looked at grocery receipt and he bought espresso with food stamp money, i don't think that is spending the right message. you don't have a job? don't look for one, get on food stamps. that is the message it sends. it is the wrong one with one in seven americans on food stamps. >>neil: i know what is going on here, i respect the mayor and all of that but he probably wants to challenge the present governor, later on.